News Archive
Irish Football Association Goes Two Up With Facebook
13 August 2010
Digital strategy continues with new Facebook shop.
The Irish Football Association launched their new website in July with an improved interface design, one-click ordering shop, online streaming video service and integration with social media platforms.
The new Facebook shop takes social media integration a step further and provides an ecommerce platform to the Association's 6000 followers.
Categories and products are all controlled from Tibus’ HandsOn Content Management System, allowing the Irish FA to control what is shown on Facebook, and removes the need to manage two separate product lists.
The shop itself features an Irish FA branded interface, while a custom built order tracking system provides metrics on the sales originating from Facebook.
If you'd like to see how Tibus' digital experience can transform yours, please get in touch.
