News Archive
Website Development Helps Bank of Ireland Reach the Student Market
28 August 2009
Dedicated website for student finance
Bank Of Ireland, a long standing Tibus client, recognised the need to offer students a website solely dedicated to their financial needs. The “My Student Bank” website was launched to coincide with the start of the new academic year and offers students advice on the three main issues concerning them, funding college, money management and travel.
The site uses a number of videos blogs to help students understand more about the products on offer and gives useful tips on budgeting and saving. Twinned with an online budget calculator, the site provides a one stop shop for students in Northern Ireland.
The site features online account application and an account upgrade service as well as offering integration with offline & online marketing tools ensuring that Bank of Ireland can track the success rate of direct marketing, SMS and email marketing.
