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Background & Brief
talkSPORT.co.uk breaks record after record
talkSPORT just reported it’s highest ever audience figures with more than 3.1m people across the UK tuning in. It has grown faster than any local station in Northern Ireland with talkSPORT listening hours now up 50% on this time last year. It is the UK’s largest national commercial sports radio station, made up of live Premier League commentaries, including exclusive coverage, sports phone-ins and general phone-in discussions.
Over the course of 2010 and into 2011 the station had executed a highly innovative digital strategy, designed to place it firmly at the centre of online sports debate - complementing its position as the leader in radio sport opinion.
Matt Davis is Head of Online at talkSPORT. “Our digital and online content strategies developed over the last 18 months have paid dividends in terms of numbers. We’re hugely pleased with the results so far. We’ve grown listen live streams 10 fold (the exclusive rights to Premier League commentaries have been important here) and our general web traffic by a factor of 8 in less than a year. iPhone apps have been fantastic for us, as have our online games like the talkSPORT predictor. And it’s only the start, as far we are concerned”.
Managed Hosting provider, Tibus, designed and delivered the underlying infrastructure for the talkSPORT digital initiatives. Based on a ground-breaking Private Cloud solution integrated with two specialist Content Delivery Networks, the hosting platform has been designed to allow for rapid growth and new content initiatives, without the need for massive capital outlays.
Andrew Maybin, Network Services Director at Tibus says “Working with talkSPORT has been a fantastic experience so far. Twice they broke huge football transfer news first and then of course the Keys & Gray story – all massive traffic generators. Clearly sport and opinion is emotive and highly engaging content, so the underlying infrastructure is placed under very high demand in terms of flash crowds and immediacy. At Tibus, we’ll continue to facilitate the content initiatives the talkSPORT team come up with - that’s our job. And we’re looking forward to that again for the Listen Live commentaries during the Premier League run-in; and then on to the exclusive commentaries for the Rugby World Cup. Interesting times!”
About Tibus
Tibus has a proud pedigree in hosting and on-demand solutions for our customers. We deliver mission-critical applications online using high-performance, robust and secure cloud computing platforms from Data Centre facilities in Belfast, Dublin and London. Our cloud solutions are tailored to individual customer needs and provide all of the dynamic scaling capabilities you’d expect from a true on-demand service. To learn more visit www.tibus.com, email info@tibus.com or give us a call on +44 (0)28 9033 1122.
About talkSPORT
The talkSPORT brand has gone from strength to strength over the last number of years. talkSPORT just reported its highest ever audience figures with more than 3.1m people across the UK tuning in. It has grown faster than any local station in Northern Ireland with talkSPORT listening hours now up 50% on this time last year.
talkSPORT recently signed former Sky Sports presenters Richard Keys and Andy Gray to present a new daily show. Broadcast between 10am -1pm, it will further help talkSPORT build on their recent record breaking RAJAR results.
