\"A seamless combination of technical experience applied to focused commercial strategies. This has enabled us to begin placing internal banking applications online, which is the beginning of real business benefits for the bank\'s online investment.\"
Ken Dobbin, Manager, Bank of Ireland
Background & Brief
Bank of Ireland is a market leading supplier of financial services in Ireland and the UK. With a strong product portfolio for both personal and business banking, the Bank has a clear and compelling strategy to maximise returns from the leading position in Ireland, substantially grow in the UK and grow the portfolio of business internationally. In the financial services marketplace, the Bank recognised the importance of developing an online strategy that would facilitate closer relationships with existing & potential customers. Tibus has been working with the team in Belfast, Dublin and London, developing an online presence that delivers real business benefits.
Services
- Engagement in consultancy for online strategy development, customer journey planning and identifying elements that deliver results to the Bank of Ireland
- Development of online application systems for Savings, Personal Loan and Credit Card accounts
- Delivery of targeted Student Banking online marketing campaigns including integration with offline direct marketing, email marketing, SMS and refer a friend features
- Full content management integration with enterprise scale approval and workflow system ensuring compliance with tight internal security protocols
- Robust, secure hosting platform complying with industry best practice standards and facilitating the secure capture of data
- On-going support and management of the web platform helping the Bank of Ireland differentiate their product offering in a highly competitive market place
Results
- Successful delivery of online strategy ensuring the Bank of Ireland can offer real value to their customers online
- Delivery of streamlined services for the Bank's disparate target customer base
- Improved efficiency in the capturing and distribution of application data
- Full integration of online within the wider marketing mix at strategic and campaign level
Relevant Web Addresses
- Bank of Ireland - www.bankofireland.co.uk
- Bank of Ireland Students - www.mystudentbank.com
