Tibus - Case Study: Business Plus Magazine

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We deliver digital solutions for all sectors of business and government in the UK and Ireland, from SMEs to multi-nationals to central government departments.

Background & Brief

Business Plus magazine is one of the most popular business magazines in Ireland.  Launched in 1998, the magazine focuses on providing information and commentary on Entrepreneurial activity, Hands On Advice, Technology and Investments.  It also specialises in lifestyle information for business people, such as cars, wine, health and travel.  Business Plus appointed Tibus to help them originate a coherent web strategy and deliver it in 2000.  The most obvious outworking of this, the bizplus.ie business portal has been live since that time.

Services

In the six years since launching the site, Tibus has been responsible for:

  • Design and development of the website
  • Integration of a subscription engine onto the website to access content
  • Deployment of email marketing software
  • Full content management capabilities through the HandsOn system
  • Banner ad serving software through HandsOn Ad Manager
  • Management of domain name portfolio / online intellectual property assets
  • Ongoing hosting of web and content management services

Results

  • A new online advertising revenue channel developed for the magazine
  • Increase in visitor numbers to 20,000 per month for the magazine
  • Increase in page impressions to 300,000 per month for the magazine
  • 100% availability of the high profile www.bizplus.ie business portal

Relevant Web Addresses

View Ireland’s leading business magazine online at www.bizplus.ie.